CRM Agricultural

WolfCRM has a vertical for companies whose main customer is a farmer or rancher, which are grouped into agricultural machinery, seed, fertilizer and phytosanitary companies, as well as other associated services such as irrigation.

It is a sector that normally has a structure of distributors and indirect customers with what must be created with the entities, customer, potential and indirect, the customer is usually the distributor, and the indirect customer is the customer of the distributor.

The way of working commercially is also by campaigns, which normally depends on what is sold and the farmer’s crop, sales campaigns of different types of machinery or sale of fertilizers or phytosanitary products are carried out.

This vertical includes functionalities that are fundamental and specific only in this sector.

• Farms: it is what determines the segmentation of the client based on the size of their plots or livestock farms
• Machines: In relation to the machinery that the clients have and their age, new machines can be offered.

In addition to the segmentation base that WolfCRM has, two modules are included that have market information, one of them is that of the beneficiaries of the PAC where the benefits of the PAC are seen by municipality, by amount and type of aid, knowing what would be potential customers. On the other hand, what would be the registration of machinery, in Spain it is mandatory that all machines be registered in a register by type of machinery